The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in the summers of 2001 and 2002. The "first season" films, were executive-produced by director David Fincher with small "interludes" (supposedly "bridging" the actual films together but having nothing to do with them at all) directed by Ben Younger. The three "second season" films saw directors (and siblings) Ridley Scott and Tony Scott take the place of Fincher in the role of executive producer, due to Fincher's full calendar with Panic Room. Fincher did manage, however, to help produce "Ticker". All eight films featured popular directors from across the globe and starred Clive Owen as the "Driver". Each film's story highlighted the performance aspects of various BMW automobiles and are an example of the technique known as branded content.
The smaller intricacies of each short film's plot differ but one constant remains: Clive Owen plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs.
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