The Subplot Films"
Four smaller movies (dubbed "The Subplot Movies" and designed to "fill in the gaps" between the five films) were shot and directed by Ben Younger. Lacking any real style (and appearing to be shot with a standard consumer-level DV-cam), they featured a man who appeared to be tracking "The Driver" finding "clues" usually scribbled, in pen, on small pieces of paper. The movies, at first glance, seemed to have no real connection to the "Driver" movies at all.
Days later, reports around the Internet began circulating that Apple had a small, hidden link on their website that had a direct connection with the movies. Upon further investigation, the subplot movies began leading viewers to a large scavenger hunt-type game that spanned across many websites. Not only was Apple one of the sites involved, but Starbucks, First Illinois Mortgage, and the Susstones sites were as well.
Thousands took to the web, trying to break the code.
Three phone numbers and a web address were found in the four films, which led many viewers to call or go to the site listed.
It was later revealed that the reward for putting the game together was a chance to register to win a 2003 BMW Z4. As it turned out, only 250 people were able to complete the online puzzle game and register to win the Z4.
The final piece of the puzzle was a voicemail, instructing the participant to meet with a correspondant in Las Vegas, the site of a VIP Party for BMW where the Z4 was given away to a couple from Bellingham, Washington.
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